Enuma is a learning solution start up that develops education software for pre K-12 children. Yellowdog invested in Enuma in April 2018 as the lead investor for Series A2 round and followed on with the Series B round in February 2020.
Business Model
Enuma provides the best numeracy and literacy learning applications designed to help all children learn without the assistance of teachers, allowing them to advance faster into a world in which they can learn on their own. Enuma has been opening up a new learning market for children unable to receive basic education with the cooperation from governments and NGOs around the world, and has, from the very beginning, consistently pursued the expansion of learning opportunities based on EdTech.
Main Products
Enuma’s main products are categorized into B2G/B2NGO product designed for children of underprivileged families, called “Kitkit School” and “Enuma school”, and B2C product designed for universal pre K-12 children, called “Todo Math” and “Todo English”.
● Kitkit School was designed as a solution to increase accessibility to education for children in developing countries. It is a comprehensive literacy/numeracy learning program that allows self-directed learning on tablets (that cost less than USD 150) that meet standard specifications. No internet connection or teacher guidance is required. Combined with the public education system, this program provides learning opportunities for children who have less access to education due to shortage of schools and teachers. The program provides a comprehensive literacy/numeracy curriculum that covers up to second grade level education, and its flexible module-based system allows it to easily customize new settings, such as adding new languages and curriculums.
● Enuma School is the extended version of Kitkit School. It has currently been developed as a local version tailored to the Southeast Asian market, and has been designed to operate in both mobile and online environments. Both Kitkit School and Enuma School allow self-directed learning for children in a teacherless environment. They feature 300 literacy courses (700 games), 300 numeracy courses (500 games), 200 quizzes, as well as 230 digital books to read. In the Korean market, Enuma developed a separate ‘Geulbang’ program, which is a Korean language learning program designed for both children from multicultural families, as well as children who find learning more challenging.
Meanwhile, Enuma’s learning programs, which are designed based on the principles of universal design and adaptive learning, are sold directly to individual customers in countries where individuals have the ability to pay. This enhances accessibility to practical education for children who have been unable to get results through existing education systems and products.
Social Impact Valuation for Enuma
1) Impact Suitability Test
Enuma’s business contributes to the United Nation’s Sustainable Development Goal 4: Quality Education. It is especially directly linked to the UN SDG Target 4.2, which states that ‘by 2030 ensure that all girls and boys have access to quality early childhood development, care and pre-primary education so that they are ready for primary education’. Although the majority of children around the world enroll in primary schools, 60% of all children (610 million) are unable to achieve the literacy or numeracy standards of a second grader. It has been found, regardless of the country they live in, that there is a deviation of about 1 to 3 years in the children’s ability to learn depending on the environment they are brought up in before entering primary school. This deviation is known to continue to broaden even after enrollment. This ultimately lowers the willingness to learn, acting as a major obstacle against their progression to higher education. An annual sum of approximately USD 110 billion is known to be spent around the world to maintain learning systems that do not produce significant learning outcomes. UN SDG 4.2 aims to resolve such social problems. Enuma’s business, which also aims to solve relevant social problems, provides self-directed learning software that allows all children to acquire basic numeracy and literacy skills on their own without having to rely on school systems and teachers.
2) Impact Model Test
Enuma’s impact model is evaluated through its mission, strategy, and pressure. Yellowdog’s Series B investment in Enuma in February 2020 met all three aspects of the impact model.
3) Theory of Change and Impact Evaluation
Enuma defines the limited access to education for children in developing countries as a critical social issue. Enuma started from the awareness that a significant number of children are unable to enjoy the benefits of proper school systems and teachers due to the lack of budget and infrastructure, and aims to help all children acquire early literacy and numeracy skills by distributing software that enables self-directed learning.
Enuma’s Impact Valuation
Yellowdog evaluated Enuma’s impact value based on its business model in developing countries and its Theory of Change. Please find the result in <Yellowdog Impact Report 2021>. Download here.
The <Enuma Impact Report> was first drafted upon reaching its third year of investment in August 2020, and the main content from the original text has been re-edited for the annual report published by Yellowdog.
